Frankie.

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Posts tagged Digital Media

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Inside Forbes: Content Strategy, Brand Power and the Path Forward

Experienced staff and journalists at Forbes will move forward with the “new” newsroom with expanding content, supporting individual brands and …. (every newsroom should take notes) ….

“Newsrooms have always acted as gatekeepers, or expensive layered bureaucracies, standing between content creators and their audience. In the digital space, our goal is to get out of the way as much as possible. We will “edit talent,” that is, we will find the best staff writers and experienced contributors within certain verticals — and niches within those verticals. With our digital publishing infrastructure and our guidance they can do what they do best — create quality content. In turn, we’ll carefully monitor that content, syndicate it and distribute it.”

(Source: forbes.com)

Filed under media social media journalism digital media